Creative Strategist & Producer (m/f/d)
Job description
Creative Strategist & Producer at praxipal, developing and producing paid social ads and organic content that introduce medical practices to the AI receptionist Luna, and building the in-house creative production from the ground up.
At a glance
- Work mode
- On-site · Berlin, Germany
- Languages
- German – fluent, English – fluent
What you'll do
- Shape creative strategy: dig into target groups, competitors and ad performance and turn insights into ideas, hooks and angles that get practice owners to reach out
- Write scripts for video ads, from UGC-style to testimonials to product demos
- Plan and run shoots: with customers in their practices, with the team and with creators
- Edit videos and design static ads yourself, fast and at high volume
- Deliver fresh creatives and variations every week so campaigns never run out of steam
- Systematically test hypotheses together with the performance marketing team, analyze what works and turn learnings into the next round of creatives
- Keep a close eye on the latest content marketing trends, formats and platform features and bring fresh ideas into creatives
- Produce organic content for Instagram, LinkedIn and other channels, often by repurposing material from ad shoots
What we're looking for
- Experience producing content for paid social, ideally performance ads for Meta, at a startup, an agency or as a freelancer
- Hooks, angles and conversions matter more to you than likes, and you know why an ad works or doesn't
- A feel for what makes organic content work on Instagram and LinkedIn, and how it differs from ads
- End-to-end skills: script, shoot, edit and design, including confident handling of cameras, lighting and audio so every shot looks and sounds professional
- A results-driven mindset: you measure your work by its impact, and you consistently deliver high-quality content
- A portfolio that shows what you can do, ideally with numbers to back it up
- A hands-on mentality: no task is too unglamorous for you
- Fluent German and English, both written and spoken
Benefits
Creative freedom: you help build our creative production from scratch and grow into more responsibility at an exceptional pace
- Competitive base salary plus participation in our VSOP program
- Real impact: your creatives directly determine how many practices we win each week, and you see the results in real time
- Professional gear: if you don't have your own, we provide high-quality equipment for shooting, lighting and audio
- Unparalleled learning opportunities at the frontier of AI and healthcare
- Work alongside a strong, motivated team with ample growth opportunities
- Urban Sports Club membership
- Lunch subsidy via Lunchit and daily team dinners covered by the company
- Regular team events and offsites with the wider praxipal team
Apply
Direct apply at praxipal
Opens the job posting at praxipal
About praxipal
We're building the healthcare workforce for tomorrow.
Tech-driven company with a small, talent-dense team building an AI receptionist for medical practices; market leader in German and Austrian dentistry and expanding into new medical specialties, countries and products.
Mission
Reduce staff workload in medical practices and keep care accessible for everyone with the AI receptionist Luna.
Key facts
- AI / healthcare technology
- AI receptionist Luna automates patient communication in medical practices
- Market leader in German and Austrian dentistry
- Closed a $6.7M seed round with HV Capital
- Team comes into the office every day
Partners & customers
What they value
- Speed and intensity
- Team spirit
- Small, talent-dense team
- Hands-on mentality