Creative Strategist – DTC Health & Wellness

RZ HR Studio

Contract type

Ongoing

Work mode

Remote

Experience

Mid-level · 3+ years

Job description

A Senior Creative Strategist role for a fast-growing DTC health & wellness brand, owning ad concepts, hooks, angles, messaging and creative direction for paid social. The role uses customer research and performance data to decide what creative to test next.

At a glance

Work mode: Remote

What you'll do

Develop creative strategies, concepts, hooks, angles, and messaging for paid social
Produce 5 video and 5 image concepts per week
Conduct customer, competitor, and market research
Develop briefs and scripts for UGC creators, editors, and designers
Analyze creative performance and guide testing and iteration
Collaborate with the creative team and marketing stakeholders
Develop creative for Meta, TikTok, YouTube, and other paid channels

What we're looking for

3+ years in creative strategy, DTC/eCommerce, direct-response, or performance marketing
Experience in health, supplements, pain, or wellness
Strong creative direction and copywriting skills
Understanding of customer psychology and direct-response principles
Ability to develop compelling hooks, angles, and ad concepts
Strong research, communication, and organizational skills
Comfortable working independently and taking ownership
Able to work within European or Asian time zones
Must commit exclusively to the company

Nice to have

Experience with 7–8 figure DTC/eCommerce brands
Experience with UGC, VSLs, advertorials, or direct-response creative
Experience with AI creative tools
Experience working with media buyers or performance marketers
Portfolio showing strong creative work and multiple 3–5 minute VSL samples

Benefits

High-impact role inside a fast-growing DTC health & wellness brand
$7K–$12K/month with additional performance-based compensation
Significant ownership over creative strategy and direction
Work alongside video editors, a graphic designer, and UGC Manager
Opportunity to influence creative from research and ideation through execution

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