Content Marketing Manager
Job description
Communications and storytelling (narrative development) specialist role across social media and content production at Canonical, focused on developing and executing content marketing strategy and elevating brand positioning. The role reports to the Director/Head of Communications and partners with Product Management, Alliances, Sales and Marketing.
At a glance
- Work mode
- Remote · EMEA
- Languages
- English – Business level
What you'll do
- Develop and execute a content marketing strategy that aligns with our business goals, SEO and brand
- Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity
- Ensure content quality, consistency and brand alignment in everything we produce
- Collaborate with our web team to optimize content for search and AI engines, building on proven SEO or GEO expertise
- Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities
- Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product and brand teams
What we're looking for
- Excellent communication skills with the ability to influence stakeholders and work across cross-functional teams
- Familiarity with communications and content strategy, including applied knowledge of content marketing and social media
- Proven experience creating authoritative and engaging content, or leading large-scale brand campaigns. Portfolio of written work required
- Strong strategic thinking grounded in consumer insight, audience awareness, and brand understanding
- Passion for messaging quality and written communication
- Technical curiosity, and interest in software technology and its challenges
- A data-driven approach to communications and content, understanding how to measure and present results that are material to the business
- An exceptional academic track record from high school and university
- Business level written and spoken English
- Sincere personal motivation aligned with our mission
- International travel 2-4 times a year for company events up to two weeks long
- 2-7 years of experience in a relevant field
Nice to have
- Applied knowledge of AEO/GEO and SEO
- Experience in B2B technology marketing, communications or related fields
- Experience developing content marketing or communications strategies for enterprise technology products
- Experience with project management tools like Jira
Your team
Communications
Reports to the Director/Head of Communications and works in close partnership with the Product Management function, as well as Alliances, Sales and Marketing teams.
Benefits
- Fully remote working environment - we've been working remotely since 2004!
- Personal learning and development budget of 2,000USD per annum
- Annual compensation review
- Recognition rewards
- Annual holiday leave
- Parental Leave
- Employee Assistance Programme
- Opportunity to travel to new locations to meet colleagues at 'sprints'
- Priority Pass for travel and travel upgrades for long haul company events
Apply
Direct apply at Canonical
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About Canonical
A pioneering tech firm at the forefront of the global move to open source
Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Its platform, Ubuntu, is widely used in public cloud, data science, AI, engineering innovation, and IoT. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles.
Mission
To be at the forefront of the global move to open source, changing the world of software through Ubuntu, the platform for AI, IoT, and the cloud
Key facts
- 1200+ colleagues
- Open source software and operating systems
- Publishes Ubuntu, one of the most important open-source projects
- 1200+ colleagues in 75+ countries
- Very few office-based roles; most colleagues have worked from home since inception in 2004
- Teams meet two to four times yearly in person
- Founder-led, profitable, and growing
- Recruits on a global basis
What they value
- Excellence
- Diversity of experience, perspectives, and background
- Equity across the global workforce