C
Content marketing lead
Contract type
Ongoing
Work mode
Remote · EMEA
Experience
Senior · 5+ years
Job description
Lead Canonical's content marketing efforts and manage a team of writers and content strategists, developing a content strategy aligned with business goals, SEO and brand. The role is home based in the EMEA region and reports to the Director of Communications.
At a glance
- Employment
- Full-time
- Work mode
- Remote · EMEA
What you'll do
- Develop and execute a content marketing strategy that aligns with our business goals, SEO and brand
- Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity
- Ensure content quality, consistency and brand alignment in everything we produce
- Collaborate with our web and growth engineering teams to optimize content for search and AI engines, building on proven SEO or GEO expertise
- Supervise quarterly content planning sessions and work closely with content specialists, product management and marketing to optimize content plans
- Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities
- Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product and brand teams
What we're looking for
- At least 5 years of work experience in content or related roles, preferably at technology companies, with 2+ years of experience as a manager or team lead
- Proven experience creating authoritative and engaging content. Portfolio of written work required
- Applied knowledge of GEO and SEO, experience with relevant tools and SEO-driven content calendars
- Excellent project management and interpersonal skills with the ability to create highly efficient processes for content production and reuse
- Bachelor's degree in marketing, communications or a relevant discipline
- Someone who is passionate about technology and open source
- A problem solver: you don't shy away from taking on challenges and see projects through to completion
- Attention to detail and appreciation for standards: you value quality and accuracy but can adapt quickly when the need arises
Benefits
- Fully remote working environment - we've been working remotely since 2004!
- Personal learning and development budget of 2,000 USD per annum
- Annual compensation review
- Recognition rewards
- Annual holiday leave
- Parental Leave
- Employee Assistance Programme
- Opportunity to travel to new locations to meet colleagues at 'sprints'
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About Canonical
Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles.
Key facts
- 1200+ colleagues
- 2004
- open source software and operating systems
- Publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud
- Founder led, profitable and growing
- Working remotely since 2004
- 1200+ colleagues in 75+ countries
- Teams meet two to four times yearly in person