LP
Chargé·e de Marketing Digital
Contract type
Ongoing
Work mode
Hybrid · Paris, France
Experience
Mid-level · 3+ years
Job description
Digital marketing manager responsible for lead generation and conversion strategy for three prestigious schools within a global higher-education group.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Hybrid · Paris, France
- Languages
- French – fluent
What you'll do
- Define the annual digital roadmap for the schools (budget, media mix, website evolution, growth opportunities).
- Drive performance: track leads, cost per candidate, lead quality, weekly analyses and concrete recommendations.
- Brief, provide assets and challenge the Acquisition team (80% SEA, 20% SMA + SEO).
- Optimize the schools' websites: CRO analyses, AB tests, journey personalization.
- Act as the business point of contact for School Directors, understanding targets, programs, seasonality and commercial stakes.
- Identify, test and deploy new levers (new partners, new formats, digital innovations).
What we're looking for
- At least 3 years of digital marketing experience (acquisition + CRO), on the advertiser or agency side.
- Good knowledge of SEA / SMA levers and a strong performance and ROI analysis culture.
- Hands-on CRO experience (AB tests, analysis and optimization of online journeys).
- Comfortable with GA4, Excel, and analysis and testing tools.
- Solid SEO foundations.
- Ultra-analytical: speaks in numbers, not impressions or intuition.
- Action-oriented: proposes, tests, optimizes.
- Comfortable with demanding business stakeholders (School Directors, revenue leadership).
- Strong synthesis skills: able to turn complex data into clear decisions.
Your team
Digital Marketing team for the Business schools
About 15 digital marketing specialists, 3 line managers and 5 acquisition experts; reports to the Digital Marketing Manager for the group's Business schools.
Benefits
- Fixed salary between €38k and €42k, paid over 12 months.
- Variable pay on individual objectives between €2k and €3k per year.
- 6 weeks of paid vacation.
- 1 to 2 days of remote work per week.
- Health insurance covered at 50%.
- Offices at Cours Saint-Emilion (Paris 12th) in a premium WeWork coworking space.
Apply
About Les Pépites
A major player in private higher education with more than 170,000 students, in 15 countries, across about a hundred schools (Arts, Business, Tech, Health, Hospitality).
Key facts
- 10 000 collaborateurs
- Revenue of €1.5 to 2 billion.
- A fast-growing, structured group backed by investment funds with a strong performance and innovation culture.
What they value
- Strong performance and innovation culture.