ZN
Brand Manager (m/w/d)
Contract type
Ongoing
Work mode
Hybrid · Hamburg, Germany
Experience
3 years
Job description
Brand Manager at ZEAL Network/LOTTO24 who brings the brand and marketing strategy to life through consumer campaigns and creative initiatives, translating strategic direction into high-quality execution across channels and touchpoints.
At a glance
- Work mode
- Hybrid · Hamburg, Germany
- Languages
- German – professional
What you'll do
- Translate strategic direction and campaign concepts into effective Brand Marketing activities
- Collaborate closely with Media, CRM, Creative and Product teams to ensure a consistent brand experience
- Execute integrated consumer campaigns across high-reach channels such as TV, online video and OOH
- Manage creative development and production with agencies, partners and our internal Creative Studio
- Use consumer and market insights to inform campaign execution and creative decisions
- Monitor campaign KPIs and optimize activities based on data, results and learnings
- Align marketing initiatives with Product, Legal and Compliance requirements
- Manage campaign and production budgets within defined frameworks
- Analyze campaign performance and derive clear learnings for future activities
What we're looking for
- Several years of in-house Brand Marketing experience for a consumer-facing brand
- Strong understanding of brand strategy, positioning and integrated consumer marketing
- Strong analytical mindset with experience using data, research and customer insights to drive Brand Marketing decisions
- Strong understanding of relevant Brand Marketing channels and their different roles
- Hands-on experience executing integrated B2C marketing campaigns
- Experience working with creative teams, agencies and content productions
- Strong project management and organizational skills
- Experience managing campaign or production budgets
- Experience with campaign analytics, reporting and marketing measurement
- Professional proficiency in German, both written and spoken
Nice to have
- Experience in Performance Marketing, CRM or evidence-based marketing
- Experience in e-commerce or digital consumer businesses
Benefits
- A modern, dynamic culture grounded in the success of a leading-edge e-commerce company
- A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact
- Ongoing personal growth, supported by an annual development budget of €1,500
- Trust and autonomy, no micromanagement
- Flexible work options with a hybrid setup focused on results
- Unlimited vacation days in addition to your yearly 30-day vacation allowance
- Opportunity for workations abroad using our WorkFlex tool
- Monthly mobility allowance of €30 (e.g., Deutschlandticket), plus access to a company bike leasing program
- Company pension scheme, provided in partnership with Degura
- Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month
- Quarterly company events, along with regular team activities and informal gatherings
Apply
About ZEAL Network SE
A leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. Germany's largest digital lottery operator and a trusted partner of Spain's ONCE.
Mission
Making lottery participation more accessible while giving back to society.
Key facts
- Online lottery products
- Operating for over 20 years
- Germany's largest digital lottery operator
- Trusted partner of Spain's ONCE
- Brands include LOTTO24 and Tipp24
- LOTTO24 is a trusted partner of the state lotteries
Partners & customers
ONCEstate lotteries