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Account Manager Planning - F/H - CDI

wppmedia
Contract type
Ongoing
Work mode
Hybrid · Paris, France
Experience
Mid-level · 3+ years

Job description

Implementation Planning Manager on the L'Oréal International Distribution account, owning end-to-end multi-market media planning and activation across 30+ markets from a new Paris delivery hub. The role sits under a Planning Director and directs offshore activation desks in Delhi.

At a glance

Work mode
Hybrid · Paris, France
Languages
English – fluent, French

What you'll do

  • Translate marketing briefs into actionable media plans defining audience segments, channel mix, budget splits by market, flighting/phasing, cost benchmarks and KPIs
  • Take full autonomous ownership of Tier 2 product activations and always-on campaigns for an assigned division, supporting the Planning Director on Tier 1 flagship launches
  • Maintain complex multi-currency plan templates and airtight budget tracking in coordination with internal Finance teams
  • Translate central plans into precise media briefs and trafficking instructions for Delhi activation desks (Paid Social, Programmatic, Amazon Search)
  • Champion QA standards so campaigns go live right the first time; monitor delivery pacing and troubleshoot optimization or tracking issues
  • Partner with Analytics to build data-driven Post-Campaign Reviews
  • Connect with local market agency teams across Europe, MENA and Sub-Saharan Africa to obtain local media rate cards, availability and cultural nuances, synthesizing inputs into one unified plan
  • Partner day-to-day with client brand managers and divisional coordinators in Paris, fielding planning queries, presenting plan options and holding delivery timelines

What we're looking for

  • 3 to 5 years of digital media planning experience within a media agency
  • Exposure to international / multi-territory accounts, with understanding of planning across differing market maturity levels and budget sizes
  • Proven capability to take a client brief from scratch and build a multi-channel plan (digital-first, with holistic channel awareness) without close supervision
  • Confident communicator comfortable following up with local markets, channel specialists and creative stakeholders to gather missing inputs
  • High proficiency in Excel
  • Fluent English is mandatory
  • Must be currently based in Paris or actively relocating

Nice to have

  • Bilingual English / French
  • Prior experience planning for Beauty, Fragrance, FMCG or Luxury brands
  • Familiarity with high-impact offline touchpoints and e-commerce/retail media (e.g., Amazon Ads)
  • Comfortable walking client brand managers through plan rationales and budget allocations independently

Your team

L'Oréal International Distribution (LID) account

Premier global media planning and activation account spanning 30+ international markets and five L'Oréal divisions: Luxe, Consumer Products (CPD), L'Oréal Dermatological Beauty (LDB), Professional Products (PPD), and Dragon; the account is relocating from London to Paris, building an on-the-ground client delivery hub with four new Implementation Planning Manager seats.

How to get hired

  1. 1First phone or video conference interview with a member of the recruitment team
  2. 2Operational interview with the Luxury Client Team lead
  3. 3Practical case study focused on cross-media campaign analysis and strategy within the European market, followed by a debriefing session

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About WPP Media

WPP's AI-driven media operating unit

WPP Media is WPP's global media network and AI-driven media operating unit, bringing together media, data, and partnerships. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Mission

To bring together media, data, and partnerships to deliver creative personalisation at scale, helping clients navigate change, capture opportunity, and deliver transformational growth.

Key facts

  • Media and advertising
  • Part of WPP, described as a creative transformation company
  • Uses WPP Open and Open Intelligence
  • Trusted growth partner for the world's leading brands

Partners & customers

L'Oréal

What they value

  • Be Extraordinary
  • Create an Open environment
  • Lead with Optimism